Exeter City FC
Commercial Opportunities brochure design
Prestigious brochure design to promote the club’s commercial opportunities.
Client: Exeter City Football Club
Sector: Sports & Leisure
Project type: Corporate Brochure Design
About Exeter Football Club
Exeter City Football Club is a community-owned professional football club with a strong regional following and a growing commercial network.
Challenge
The club required a high-quality brochure to promote sponsorship and hospitality packages to businesses ranging from local SMEs to larger organisations. The publication needed to feel professional, aspirational, and consistent with the club’s evolving brand, while working effectively in both print and digital formats.
Approach
Building on the brand identity and visual guidelines we had previously developed for the club, we created a visual-first layout that put photography at the heart of the design. Using the club’s established colour palette and typography, the result was clean, contemporary, and engaging. We worked alongside McQueenie Mulholland, who supplied the written content, to produce a 24-page brochure. Early drafts were reviewed collaboratively with the club’s commercial team to ensure tone, balance, and content alignment.
Outcome
The brochure delivered a strong commercial tool for the club’s partnership and hospitality outreach, successfully communicating the quality and professionalism of Exeter City FC to its business audience.