Rawlings Group
Beer Industry Report
Brochure aimed at microbreweries to independent craft beer producers
Client: Rawlings Group
Sector: Packaging & Drink Processing Industry
Project type: Brochure Design
Website: Rawlings Group
About Rawlings
Rawlings Group is a UK leader in packaging and container solutions, offering end-to-end services for the drinks and food industries.
Challenge
The company wanted a brochure specifically targeting the UK brewing sector, highlighting its multi-faceted service offering. The design needed to appeal to a broad audience — from small, independent brewers to mid-sized craft operations — while reinforcing the quality and expertise of the Rawlings brand.
Approach
Working closely with the marketing team, we designed a stylish, authentic publication built around a gritty black-and-white photographic theme. This aesthetic reflected the craft, passion, and hands-on character of the brewing community while providing visual unity to imagery sourced from multiple contributors.
Ample white space, carefully curated typography, and interspersed client testimonials added structure and engagement. The overall tone balanced industrial realism with contemporary design clarity.
Outcome
The final brochure effectively positioned Rawlings as a trusted, high-quality supplier to the brewing industry, combining aesthetic impact with clear communication of technical expertise. Distributed digitally and in print, it continues to serve as a cornerstone of the company’s sector-specific marketing.